About Amanda Chance
I'm the founder of The Ridden Word, bringing over 12 years of professional experience in freelance copywriting, website creation, and social media management, all shaped by my lifelong connection to horses. My goal is to help clients find the right voice, amplify their message, and boost engagement across platforms. A lifelong equestrian and horse lover, my roots are deeply planted in the equine industry. I have the background, knowledge, and expertise to create unique content that connects with your audience and is true to you and your brand.
My Story
Like most horse girls, I was bitten by the horse bug quite early in life. I started taking riding lessons when I was eight years old, and as a teen was a working student for a Grand Prix showjumper while also competing in the hunters, jumpers, and equitation. After high school I moved to the East Coast to work for an upper-level event rider, where I truly fell in love with the sport of eventing.
Rather than make a career out of horses, I chose to enter the corporate world, where I spent nearly 20 years in a variety of roles from software development to team lead. I continued to ride and compete as an amateur in a variety of sports from hunters to eventing, even dabbling a bit in reining and cutting horses. I also became deeply involved in sporthorse breeding and started to breed a few horses of my own, which I also raised and competed. These days I actively compete my second generation homebred, Presto, who is currently eventing at Preliminary level, as well as my two OTTB's, Henry and Ruby.
The second great love of my life, aside from horses, is writing. An avid reader from a very early age, I hand-wrote my first "novel" at the age of ten, kicking off a true devotion to the art of the written word. As an adult I started an equestrian blog, Breed.Ride.Event., as a way to share my experiences and connect with other equestrians. That blog garnered a following in the community, leading to offers to pen articles for publications like Eventing USA Magazine and Eventing Nation. Having grown my own online presence, I began managing other social media accounts and creating content for equestrian brands, riders, and events.
When I moved to Ocala, FL a few years ago I saw an opportunity to blend my corporate background with my two passions: horses and writing. The Ridden Word is a culmination of a lifetime of work and skill-building, fueled by a soul-deep passion for horses and thorough knowledge of the industry. My background in both technology and horses gives me a unique perspective, and I love helping brands connect authentically with their audience.
